Online buying to speed up economic growth

Published: 12th August 2011
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Online shopping holds enormous economic potential; convenience associated with this new medium of shopping has attracted millions to shop online.

Online shopping is generating handsome revenue for economies all over the world. Best thing about this profitable medium of shopping is that consumers from across the globe can shop at a single platform; hence online businesses can earn money globally.

Costs involved in taking businesses online and managing them is considerably low and affordable as compared to the offline medium. Online businesses can cater to a wider and diverse audience, as online media has interconnected almost every part of the world.

Online purchase in Pakistan is slowly catching up with the evolving and massively popular trend of online shopping in the international circles. Trend to shop online is still an unexplored field in Pakistan, and experts are of the opinion that in coming years, people globally will be spending more than 1 trillion dollars on online shopping.


The momentum with which people are shifting to online medium for shopping reflects its economic strength that in the coming future it shall assume the role of a massively profitable industry.

Experts are comparing its double digit growth with that of automobile industry’s unprecedented growth 100 years ago. Beyond doubt online shopping has a bright and luminous future but it’s presence on Pakistani scene is not that bright.

According to the respected Nielson Global online survey online purchase in Pakistan is painfully low, as 60% of the online users have never used online medium for shopping.

These stats clearly reflect that Pakistani consumers and shoppers are still unaware of the benefits associated with internet shopping. Therefore groupin.pk has taken up the responsibility to create this much needed awareness among masses.

Groupin.pk desires to transform least frequented activity of online shopping in to the most frequented one, so that masses can reap the benefits of this new mode of commerce.


Groupin.pk through its online discount group purchase portal is aiming to inspire businesses to utilize online media to maximize their profits in more creative ways.
Groupin’s business plan places community good at a priority level, this is the reason, that Pakistani community is taking keen interest in its services despite of technological barrier in their way.

Groupin.pk’s services are so enticing and appealing that masses are increasing their technological knowledge base to avail them. Hence by taking the concept of online purchase in Pakistan to every nook and corner of the country Groupin wants masses to reap the benefits hidden in this new mode of doing business.

This article is regarding online purchase in Pakistan . For more information about

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